1st Level Master
Duration: 1 Year
Methodology: E-learning
Credits: 60 CFU corresponding to 45 Quarter Credits
Language: English
Start of the Course: anytime
Tuition fees: 6.000 Euro
Tuition fees facilitations:
Guglielmo Marconi University provides scholarships and discounts on the total tuition fees amount that are applied all academic year round. For further information you can contact the admissions office. Payments can be divided into interest-free installments.
Entry requirements:
Applicants must hold a Laurea Triennale or equivalent degree.
Academic achievement:
Participants who successfully complete this programme will be awarded with a First Level Academic Master Diploma
OVERVIEW
The ever-evolving scenarios in the contemporary fashion system, and more generally, the study of the phenomena of consumption related to it, require managers with increasingly extensive, multifaceted competence capable of simultaneously addressing contiguous, synergistic, and strategically high-content areas. As theoretical knowledge must increasingly merge with business practices, marketing actions and management of industrial processes must be consistent, effective, and in tune with communication and branding.
The Master in Business and Management for the Fashion Industry offers a high-level managerial training path in the fashion sector companies.
PROGRAM AT A GLANCE
The program is structured in three distinct phases:
- A first propaedeutic area which provides a historical introduction and framework for the operational and strategic aspects of the Fashion industry.
- A second area of in-depth analysis, focuses on the economic aspects of the fashion business, the principles of the circular economy, and the establishment of corporate identity.
- A third area of business design in which we consider the generative steps, start-up, and management phases of a fashion start-up. This is done in conjunction with examining models that facilitate changes in the business environment, as well as the internal and external organization of an existing company.
This program empowers to comprehend the dynamic nature of the fashion industry, adapting to shifts in consumer behavior and interests. It provides insights into the development of a brand’s identity, effective management, and marketing strategies, as well as both online and offline communication tactics. Furthermore, the program offers a deep understanding of the complexities and viewpoints within the industry, including materials and manufacturing, supply chains, distribution, and communication. This knowledge equips you to navigate market responses, devise product design strategies, and implement successful sales tactics.
MODULES
- Marketing and Brand Management
- Media and Communication for Fashion
- Fashion Economy
- Fashion Management
- Business and Circular Economy
- Business Design (implementation and start-up, H&R and human resources economy)
The educational program is designed to impart essential theoretical and practical knowledge required to excel in the Fashion industry. It begins with an exploration of marketing and branding principles, followed by an in-depth study of corporate management. It provides insights into the socio-cultural trends influencing the fashion market, comprehensive economic and business analysis, and the aesthetic-symbolic values inherent to the industry. This holistic approach equips students with a robust understanding of the multifaceted fashion sector.
A distinguished faculty, comprising both university professors and industry professionals, will impart valuable insights through a variety of methods. These include case study resentations, in-depth analyses of brand value and perceived value, and discussions on sales strategies and the development of touch-points. The curriculum will cover a broad spectrum of communication strategies, encompassing both B2C and B2B scenarios. It will delve into the intricacies of brand identity and the evolving digital landscape. Furthermore, it will guide students in selecting the most suitable media channels to maximize the impact of their messages.