1st Level Master
Duration: 1 Year
Methodology: E-learning
Credits: 60 CFU corresponding to 45 Quarter Credits
Language: English
Start of the Course: anytime
Tuition fees: 6.000 Euro
Tuition fees facilitations:
Guglielmo Marconi University provides scholarships and discounts on the total tuition fees amount that are applied all academic year round. For further information you can contact the admissions office. Payments can be divided into interest-free installments.
Entry requirements:
Applicants must hold a Laurea Triennale or equivalent degree.
Academic achievement:
Participants who successfully complete this programme will be awarded with a First Level Academic Master Diploma
OVERVIEW
The contemporary design system is in a state of constant evolution. It encompasses a network of industrial objects that are continually transformed by technology and daily use. This system also reflects changes in social behavior and, more broadly, the study of consumer trends. Such a dynamic environment necessitates design managers who possess a diverse and complex set of skills, capable of navigating areas that are closely related, synergistic, and of high strategic importance. As theoretical knowledge must merge with business practices, marketing actions and management of industrial processes must prove to be consistent, effective and in tune with those of communication and branding.
The Master in Business and Management for the Design System proposes a high managerial training course in the scenario of the Design sector.
PROGRAM AT A GLANCE
The program is structured in three distinct phases:
- A first propaedeutic area which provides a historical introduction and framework for the operational and strategic aspects of the Design system.
- A second area of in-depth analysis focuses on the economic aspects and definition of the industrial product, the principles of the circular economy, and the establishment of a company’s identity.
- A third area of business design in which are considered the generative steps, start-up, and management phases of a start-up operating in the world of objects. This is done in conjunction with examining models that facilitate changes in the business environment, as well as the internal and external organization of an existing company.
This program empowers you to comprehend the dynamic nature of the the system of products and services of design, adapting to shifts in consumer behavior. It provides insights into the development of a brand’s identity, effective management, and marketing strategies, as well as both online and offline communication tactics. Furthermore, the program offers a deep understanding of the complexities and viewpoints within the industry, including materials and manufacturing, supply chains, distribution, and communication. This knowledge equips you to navigate market responses, devise product design strategies, and implement successful sales tactics.
MODULES
- History of Design
- Marketing and Brand Management
- Media and Communication for Design
- Economy of Design
- Design Management
- Business and Circular Economy
- Business Design (implementation and start-up, H&R and human resources economy)