Duration: 1 Year
Credits: 60 CFU corresponding to 45 Quarter Credits
Start of the Course: anytime
Tuition fees: 4.500 Euro
Tuition fees facilitations:
Guglielmo Marconi University provides scholarships and discounts on the total tuition fees amount that are applied all academic year round. For further information you can contact the admissions office. Payments can be divided into interest-free installments.
Applicants must hold a 4 years Bachelor degree
Participants who successfully complete this programme will be awarded with a Second Level Academic Master Diploma
The Master in Digital Marketing is designed for both current and prospective marketing practitioners, since its curriculum provides students with an understanding of the general marketing theory, as well as several contemporary digital marketing techniques. Students will have the opportunity to study major disciplines in marketing, advertising and promotion in a global context together with the examination of a wider context of their studies in terms of new technologies and advanced marketing tools. These disciplines and tools will include, among others, consumer psychology and buying behavior, marketing strategy, people management, digital branding, social media and advertising with new media. In this way students will be able to obtain the basic marketing knowledge and at the same time they will specialize in the area of digital marketing and improve deeply their current knowledge, competencies and skills.
PROGRAM AT A GLANCE
- Marketing Theory
- Digital Marketing Management
- Marketing Practice
- Communication and Media